Reimagining Associations Thriving in the Digital Age
Associations have long stood as the backbone of professional life, nurturing communities where knowledge, support, and growth flourish. Yet today, they face the quiet challenge of flattening growth, as members increasingly question the value they receive.
The generational shift in membership demographics brings fresh perspectives and expectations, requiring associations to find new ways to resonate with a diverse and evolving membership. In an era where technology advances at lightning speed, members now expect consumer-grade experiences that are effortless, personal, and deeply engaging.
By infusing modernized experiences and innovative strategies into their core, associations can reimagine their role and ignite renewed enthusiasm, ensuring they continue to serve as the vital center of professional engagement in an ever-evolving landscape.
This exciting Power Hour was hosted by Shrikant Pattathil, President & CTO, Harbinger Group and joined by industry experts Nicholas Igneri, Founder and CEO, Innovation Learning Ventures, LLC and Tony F. Habash, D.Sc., Chief Information Officer & Chief Business Integration Officer, American Psychological Association as panelists.
Key Takeaways
- Understand the current state of associations and the underlying concerns.
- Recognize how generational shifts are reshaping member expectations.
- Explore the role of technology in addressing the concerns affecting Associations.
- Discover real-life examples of innovative strategies that Associations have undertaken to enhance member experience.
