Reimagining Associations Thriving in the Digital Age

October 9, 2025

11 AM ET

Webinar Starts In

00:

Key Takeaways

Understand the current state of associations and the underlying concerns.
Recognize how generational shifts are reshaping member expectations.
Explore the role of technology in addressing the concerns affecting Associations.
Discover real-life examples of innovative strategies that Associations have undertaken to enhance member experience.

Associations have long stood as the backbone of professional life, nurturing communities where knowledge, support, and growth flourish. Yet today, they face the quiet challenge of flattening growth, as members increasingly question the value they receive.

The generational shift in membership demographics brings fresh perspectives and expectations, requiring associations to find new ways to resonate with a diverse and evolving membership. In an era where technology advances at lightning speed, members now expect consumer-grade experiences that are effortless, personal, and deeply engaging.

By infusing modernized experiences and innovative strategies into their core, associations can reimagine their role and ignite renewed enthusiasm, ensuring they continue to serve as the vital center of professional engagement in an ever-evolving landscape.

Join us for this exciting Power Hour scheduled on October 9, 2025, at 11 am ET. Hosted by Shrikant Pattathil, President & CTO, Harbinger Group and joined by industry experts Tony F. Habash, D.Sc., Chief Information Officer & Chief Business Integration Officer, American Psychological Association as panelist.

Know Your Panelist

Dr. Tony F. Habash is CIO and Chief Business Integration Officer at the American Psychological Association, leading IT strategy, publishing solutions, digital services, data strategy, and business process optimization. Before coming to APA in 2007, Habash spent 15 years with AARP as its director of IT Strategy, Planning, and Implementation Services, responsible for directing technology initiatives across the organization. Habash has been recognized in the information technology industry through several citations, including the CIO 100 award, the CIO Ones to Watch Award, the CIO Decisions Mid-Market Leadership Award, the CIO Enterprise Value Award, and the IBM Beyond Computing Award.

Meet Your Host

Shrikant has been with Harbinger for more than 25 years, during which time he has led oﬀshore software development and the sales and marketing teams in various capacities. For customers and his team, Shrikant has been a source of cutting-edge knowledge of shifting technology paradigms such as client-server, web, cloud, and AI. He has recently been instrumental in helping customers in the HR and Learning domain solve their product integration and automation challenges.

About Harbinger Group

Harbinger is a global technology company that builds products and solutions that transform the way people work and learn. For 30 years, we have been innovating alongside organizations that are in the people business – serving the Human Resources, eLearning, Digital Publishing, Education, and High-Tech sectors. At Harbinger we understand that building a great solution requires in-depth knowledge of the user, the nuances of the business, and expertise in technology – that is why we provide both end-to-end Product Development and Content services. Our pedigree in eLearning and building next-generation products has fostered a culture of continuous learning. We experiment with new technologies, easily embrace new ideas, and creatively apply them to our customer’s products.