How many of us access the Facebook app whenever we get a notification? I am sure almost everyone. This notification alert arouses our curiosity to know more about the update. It is Facebook’s way to encourage our app usage and take us to relevant updates. Now imagine if the mobile app did not have this alert or nudge feature. Would we still access Facebook so frequently? Probably not as many times!
Come to think of it, this is the case with almost all mobile apps. In a busy day when we are multi-tasking, these app alerts try to get our attention and encourage us to use the apps. It is often said, ‘out of sight, out of mind.’ These alerts try and change our behavior on what we give priority to, by being in our sight.
Ironically, even though it is such a useful feature, we are missing it in our organizational learning systems. The learning management systems still follow the traditional approach where they wait for the learner to login to the system and show courses that one has to take and activities to be completed. They don’t nudge learner to take short nuggets of information at regular intervals.
Are you looking for a better and efficient way of learning and reinforcing content in your organizational systems? If yes, then nudge-learning is perhaps the most relevant solution. In this approach, the mobile app pushes content to learner based on learner preferences, checks knowledge retention through regular quizzes, reinforces content at regular intervals, and encourages right learner behavior through badges.
What is important to understand is, it doesn’t take a ground-up new strategy to implement nudge-learning in an organization. One can use existing content and assets to solve their organization’s learning pain points and instill an improved learning culture.
Do you think nudge-learning can help your organization achieve its learning goals? Reach out to us at contact@harbingergroup.com with your thoughts.
